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5 months ago14
APR 2026
A total of 12 recipients of the 2026 Hollywood Fringe Scholarship!
Funded by Hollywood Pantages Theatre and County Supervisor Lindsey P Horvath.
D.A.F.U.Q. – Dating Advice For Useless Queers
Interviewing for the Role of Father
Applications were reviewed and recipients were selected by an objective committee of former scholarship winners and artists & artistic company reps whose missions align with the program’s goal of expanding and diversifying the body of work being presented at Fringe.
There were so many outstanding applications, and the committee would like to acknowledge the following honorable mentions:
Barbie Smith: God’s Favorite Tease
The Malignant Case of the Migrant’s Daughter
The Miraculous V: The Bizarre Awakening of a Virgin Witch
ABOUT THE SCHOLARSHIP PROGRAM
Fringe Scholarships are available to Hollywood Fringe producers who identify as one or more of the following identities: BIPOC (Black, Indigenous, and/or People of Color), disabled, d/Deaf, and/or blind. Winners from the scholarship program have gone on to win awards such as Best Solo Performance 2024, Best Two Person Show 2024, Denver Fringe Festival Exchange Award 2024, Ella Turenne Award 2024, and Fringe Italia Off Touring Award 2024. Shows have also extended runs at various Fringe venues, a run Off-Broadway at the SOHO Playhouse, Second City, and the steps of the California State Capitol Building.
ABOUT THE HOLLYWOOD PANTAGES THEATRE
The Hollywood Pantages is part of The Nederlander Organization, which owns or operates venues on Broadway and in Chicago, San Diego, San Jose, Tucson, Durham, Oklahoma City, N. Charleston, Greensboro, Washington D.C., and London. The Hollywood Pantages is the foremost theatre of first-class touring productions in Los Angeles. Presentations include Hamilton, Disney’s The Lion King, Wicked, The Book of Mormon, The Phantom of the Opera, and more.
ABOUT BROADWAY IN HOLLYWOOD
The curtain rose on BROADWAY IN HOLLYWOOD in February of 2019, to welcome the Best of Broadway in the Heart of Hollywood. As the foremost presenter of first-class touring productions in Los Angeles, BROADWAY IN HOLLYWOOD welcomes over a million people annually. BROADWAY IN HOLLYWOOD presents the hottest shows on the world’s most famous boulevard. Hollywood History is happening nightly. www.BroadwayInHollywood.com.
7
APR 2026
Hollywood Fringe is currently seeking a Social Media and Marketing Intern for the 2026 festival! Interning with Fringe is the best way to gain hands-on experience behind the scenes of the largest performing arts festival on the West Coast.
Before applying, please make sure you meet the requirements listed below, as this internship is supported, in part, by the 2026 Arts Internship program sponsored by the LA County Department of Arts and Culture.
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Positions will be open to currently enrolled undergraduate (2 or 4-year) and community college students who reside or attend college in Los Angeles County. Recent graduates may apply as long as they have completed their degree between May 1 and December 1, 2026.
The Department of Arts and Culture encourages eligible students from all ethnic and socioeconomic backgrounds, as well as disabled students, to apply. Eligible students may participate in the program only once.
NOTE:
- —> Students who have already earned a BA, BS, or a higher degree are not eligible for the Los Angeles County Arts Internship Program.
- —> High school students who are co-enrolled in college classes are not eligible to participate in the program.
- —> Students who have previously participated in the program are not eligible to participate a second time.
- —> Students must possess the legal right to work in the United States.
- —> Students who are invited to participate in the program will be asked to verify eligibility via college transcripts, driver’s license, and other documents to show enrollment status and/or LA County residence.
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DESCRIPTION
The Social Media and Marketing Intern will work under the supervision of the Outreach and Operations Manager to plan and execute social media content for the Hollywood Fringe Festival, taking place in Hollywood in June.
This role includes analyzing social media data from past years to help shape branding and engagement strategies for the 2027 festival. The intern will also support in-person operations during the festival, including staffing the Box/Shop (Hollywood Fringe’s box office) and assisting with support email communications.
RESPONSIBILITIES
- —> Collaborate with the Outreach and Operations Manager to maintain social media platforms (Instagram, Facebook, YouTube)
- —> Post pre-scheduled content, respond to messages, and assist with content creation using Canva templates
- —> Create original content, including Instagram Reels, to drive festival engagement
- —> Assist with staffing the Box/Shop and responding to support emails during the festival
- —> Support day-of set-up and/or strike for major events, including Opening Night, Awards, and Closing Night
- —> Capture social media content at festival events
- —> Conduct post-festival analysis of social media performance
- —> Develop a proposal for the 2027 social media strategy, including:
- —> Engagement goals and tracking methods
- —> Updated Canva templates
- —> Video content outlines
SCHEDULE
- —> 30–40 hours per week during June (festival period)
- —> 20–24 hours per week for the remainder of the internship
- —> Internship runs from early June through before October 1st, 2026
WHAT TO EXPECT
- —> A fast-paced, collaborative, and dynamic work environment
- —> Hands-on experience in festival operations and arts administration
- —> Training in program management and data analysis
- —> Exposure to all aspects of producing a large-scale performing arts festival
DETAILS & BENEFITS
- —> Paid position (minimum wage)
- —> Letter of recommendation upon successful completion
- —> College credit available (if applicable)
- —> Supervised by Outreach and Operations Manager, Jeannette Srinivasan
This position is supported, in part, by the Los Angeles County Board of Supervisors through the Department of Arts and Culture’s Los Angeles County Arts Internship Program.
QUALIFICATIONS
- —> Must be 21+ years of age
- —> Strong interest in live events and late-night festival programming
- —> Experience in customer service or community engagement preferred
- —> Experience working at large events is a plus
- —> Familiarity with social media platforms (Instagram, Facebook, YouTube)
- —> Basic video/photo editing skills for social media
- —> Ability to stay organized and adaptable in a high-energy environment
- —> DIY and creative problem-solving skills are a plus
- —> Proficiency in Google Workspace (Docs, Sheets, Forms)
- —> Experience with Canva is a plus
HOW TO APPLY
Applications are due by Friday, April 17, 2026, at 11:59 PM PT
Virtual interviews will begin the week of April 20th
To apply, upload your resume/CV and answer application questions via the Google Form
For full qualifications and requirements, please review the internship description document (also linked in application)
31
MAR 2026
Be your own hero (and ours) and set yourself up for a great guide-proof process!
Make sure you are 100% happy with your guide listing by 2 pm on April 20th. Any edits after that are not promised and will mean more work on your end. Nothing is submitted on your end- we pull your listing directly from your project page.
REMEMBER, your guide listing does not include an image. If you want an image, you can purchase ads now, April 20th, at www.hollywoodfringe.org/market (starting at $125)
How to finalize your full guide listing on the website:
>Log in as the primary contact (or admin) of the project
>Navigate to your project’s page
>Click the “Admin” tab
>Click on the “Guide Proof” submenu item
Study your preview. Your listing in the guide will look exactly like the preview.
There are links to the right telling you how to update the information in your listing if needed.
Note: Your short listing is limited to 300 CHARACTERS (spaces and carriage returns count). You can use this handy tool to help you count your CHARACTERS (a character is not a word; it is a space, letter, number, etc.)
Be sure to double-check the following:
1. Title
2. Company (Don’t have a company? Make one up or use your name!)
3. Run time (Contact your venue to update)
4. Minimum age (the age at which it is appropriate to experience your show based on the content. If you are at Three Clubs, your minimum age is 21+ it’s a bar).
5. Short description
6. General ticket price (The guide will reflect a range if each performance has a unique price)*If you need to change your ticket price, you will need to update each individual performance.
7. Category (Change via your project page – tips on choosing your category can be found here!)
8. Schedule (Contact your venue to update) Note: Some venues are still adding performances (don’t panic, if you have contracted, then your performances will be up by April 15th).
Don’t forget to additionally check your checkboxes on the “edit tab” with all of your show specifications, like world premiere, Family Friendly, Free Show, PWYC, and Content Warning)
**Think through tags like Family Friendly. Is it intended for families/children? Then click box! Is it probably fine for kids? Don’t click that box!
**For content warnings, checking the box ensures the warning is on the guide listing- you should include details about those content warnings in your long description. More info HERE.
HELPFUL TIPS!
- Spell check! We have hundreds of shows and will not spell-check your individual listing.
- Have a friend look at it! Swap Edits with a fellow fringer.
- Don’t wait until the last minute. Give yourself time in case you need edits from your venue or need additional support from the Fringe team.
Having trouble?? Watch Web Sessions #2 from 2025, where we walk through everything you need to know! Or, as always, reach out to [email protected]
20
MAR 2026
Marketing Your Show at Hollywood Fringe
Our model
Hollywood Fringe is an open-access, self-produced festival. That means every artist is responsible for creating, producing, and promoting their own work. The festival provides tools, visibility, and infrastructure—but it does not market individual shows. There is no gatekeeper, and no “built-in audience”. You have to bring them (how exciting!)
Start with your people
Your first audience is your existing community! Friends, family, collaborators, classmates, coworkers- these are the people most likely to show up early and help build momentum.
Do not assume people know what you’re doing; invite them directly. This can look like:
- —> Telling everyone you see in-person about your show + how to find info!
- —> Personalized texts/emails to close friends
- —> Direct group invites (via email and social media)
- —> Consistent posting and updates
Use a special discount code to make certain friends, co-workers, and family feel special.
Pro Tip: You can set up as many discount codes as you want, so make them specific and use them to track what marketing is working.
Set your goals
Before you start promoting, define what success looks like for you. Do you want to:
- —> Sell out your run?
- —> Build an audience for future work?
- —> Get reviews or industry attention?
Set specific, realistic goals and build your strategy around them. Pro Tip: Make sure your ticketing goals and budget are in sync. If your plan is to get as many butts in seats as possible, make sure your budget reflects those comps!
Know Your Audience
Your show is not for everyone. The more clearly you define your audience, the easier it is to reach them. Ask yourself:
- —> Who is this show for?
- —> Where do they spend time (online and in-person)?
- —> What would make them choose this show?
Remember, start with your own network, then expand outward into communities that align with your work.
Build a clear elevator pitch
You will talk about your show constantly, so make sure it’s easy to understand (and remember for yourself)! You should be able to describe your show in one or two sentences (like a logline):
- —> What happens
- —> What is the tone
- —> Why it’s interesting
If people don’t understand your show quickly, they will move on- so test out some ideas with some people you trust to see what will “stick”!
Pro Tip: If you are at Office Hours marketing to another artist, ask them about their show! People want to support people who support them.
Your project page is your “storefront”
Your Hollywood Fringe project page is your central marketing hub, so make sure you get familiar with it! For many audience members, this is their first interaction with your show. Make sure it’s:
- —> Clear and easy to read
- —> Up to date
- —> Visually compelling (but makes sense for your show)
- —> Utilize that media section!
- —> Directly linked to ticketing
A strong project page does a lot of your marketing work for you.
Use the tools available to you
Hollywood Fringe provides a range of tools to help you promote your show. Many artists don’t take full advantage of them (don’t be one of them)! Available tools include:
- —> Artist 1-on-1 support
- —> Your show’s project page and ticketing system
- —> Ad impressions on the Fringe site Guide ads (templates available)
- —> Fringe Cabaret performance opportunities (info coming soon!)
- —> Fringe HQ visibility (flyers, posters, events) (info coming soon!)
These tools are only useful if you actively use them!
Marketing Opportunities outside the Fringe in the Artist Hub
Check out this article in the Artist Hub for info about opportunities through HFF partners: NoHo Arts District + LAFPI.
Time to make your plan!
Marketing works best when it’s intentional. A simple structure to follow:
- —> Objective: What do you want to achieve?
- —> Strategy: Who are you trying to reach?
- —> Tactics: What actions will you take?
- —> Metrics: How will you measure success?
- —> Start your marketing at least 6–8 weeks before your show opens.
Use social media thoughtfully
Social media can be effective, but only if used well.
AVOID:
- —> Repeating the same post
- —> Only posting flyers
- —> Spamming your audience
INSTEAD:
- —> Share rehearsal moments
- —> Introduce your team
- —> Post behind-the-scenes content
- —> Highlight audience reactions and reviews
Engage with other artists, tag Hollywood Fringe, make sure you stay part of the HFF conversation!
Networking is marketing
A large part of Fringe happens in-person, so showing up matters! Attend events, see other shows, and spend time in the community. Talk to people about your work and support theirs.
Fringe HQ exists as a central place to connect with artists, audiences, and industry. Bring postcards, be ready to talk about your show (logline). Stay visible and supportive!
Go to outside networking events to build your audience: professional development events in your field, comedy shows or standup nights, and table-readings are great examples. Now is the time to say yes to your friends’ invites.
Use your existing network to develop an audience: do you take acting or comedy classes? Are you a part of a community choir? Do you have a religious or spiritual community you’re a part of? Gym buds? Live in a tight-knit apartment building? These are your first questions for your show.
Guide Ads
Printed guide ads must be purchased & uploaded by April 20th!
Available this year: Full, Half, Quarter & Eighth Page Ads!
Your registration already includes a show description listing with your show dates and a listing in the daily schedule, but if you want a photographic representation, buying an ad in the Fringe guide is a great way to market your show!
Prices start at $125 for artists, and all proceeds go back into the printing, designing, and distribution of this advantageous Fringe resource.
Check out this link for more information on ads and file dimensions!
Use print materials and take advantage of Fringe printing discounts
Printing your materials doesn’t have to break the bank- Hollywood Fringe participants get access to some great local discounts to help you create postcards, posters, and more!
Minuteman Hollywood is offering 20% off normal pricing for Fringe artists from March 15 to June 30. That discount can go a long way, with sample pricing like:
- —> 24×36 posters for around $34
- —> 250 double-sided postcards for about $80
- —> 100 stickers for about $25
- —> Scripts printed at $0.12 per page (full color)
They also include free 11×17 posters with larger orders—so the more you print, the more bonus materials you get!
Just keep in mind: You’ll need to mention you’re a Fringe participant to get the discount. Files should be print-ready (300 dpi, proper bleed). Turnaround is typically about 48 hours, with rush options available
Arnold the Printer is another great option offering special Fringe pricing on postcards and combo packages. Their deals include bundled poster add-ons and free posters depending on your order size, making them especially useful if you’re printing in bulk. They also offer a variety of sizes, finishes, and quick turnaround times (generally 3–5 days depending on the order).
Want more details on how to prepare your files and what to print? Check out our HFF Participant Discounts: Printing Services support page from our Artist Hub!
Reminder: Postcards and posters are still an important part of Fringe marketing!
Your materials should clearly include:
- —> Show title
- —> Image
- —> Time and location
- —> Ticket information or QR code
Keep it simple and readable, and especially make sure you follow all posting rules and get permission before putting up materials.
Where to flyer: Hollywood is not a “flyering” town. You will often use your postcard as a business card (more than just leaving them out and about, or flyering on the street). Posters are good to put up in the types of places your people frequent. Are they coffee people? Maybe ask your local coffee shop (easier if it’s outside the Hollywood Fringe “Zone”) to hang a poster on their community board? Are they wine-drinkers? Maybe hit up your local wine shop. Are they library people? Libraries often have community boards. Always keep one poster for Fringe HQ (our box office + hangout space in one).
Want to learn more about what to print at Hollywood Fringe? We have a whole article here!
Need graphic design help? We got you! Check out this Artist Hub article with tons of discounts available to HFF artists!
Press is “DIY”
If you want press coverage, you need to pursue it yourself. This includes:
- —> Writing a press release
- —> Identifying relevant outlets
- —> Reaching out and following up
Start with smaller or niche outlets that align with your work.
Want to learn more about press? Check out our press article here!
At the end of the day, you still need to follow the rules
Marketing only works if it’s allowed. Be sure to:
- —> Use the official Fringe logo where required (LINK BRANDING)
- —> Get permission before posting materials
- —> Respect shared spaces and guidelines
Failure to follow the rules can result in your materials being removed.
Keep promoting throughout your run in June
Marketing doesn’t stop when your show opens! During the festival:
- —> Continue posting and inviting
- —> Adjust your strategy based on what’s working
- —> Stay engaged with the community
- —> Daily effort makes a difference.
Continue building word of mouth
The most powerful marketing at Fringe is word of mouth. Focus on creating a strong experience for your audience and encouraging them to share it. After your show:
- —> Talk to your audience
- —> Ask for reviews
- —> Encourage social posts
- —> Momentum builds from there.
Be realistic about the work
Hollywood Fringe gives you a platform, not a guarantee. Your turnout is directly connected to your effort. Artists who:
- —> Show up consistently
- —> Engage with the community
- —> Actively promote
…tend to see stronger results.
Think beyond Hollywood Fringe
Fringe is not just about one run. Use it to build toward your future work.
- —> Collect emails
- —> Stay in touch with your audience
- —> Document your show
- —> Build relationships
What you build here can continue long after the festival ends, (and that’s we want for each of y’all <3 )
LINKS
—> Here’s a link to our Artist Hub, and some resources from other Fringe Festivals regarding marketing for artists!
Remember, each fringe runs differently, and some tips may not apply to us, but it doesn’t hurt to do some outside research!
29
JAN 2026
Step 0: Decide if Fringe is right for you!
Hollywood Fringe is a self-produced festival: there is a time commitment and it costs money. It’s also a great way to produce theatre: venues are cheaper because of shared costs, you share audiences with like-minded artists, and it’s a true producer’s training ground. The Fringe model is designed to teach you how to produce a show from A-Z, giving you a massive leg-up in your producers know how.
Before you register, do your research on if Fringe is right for your show:
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Check out the Artist Road Map for helpful links to start your journey.
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Go through the extensive Artist Hub for info on how Hollywood Fringe works in 2026, even if you’ve done Fringe before! The Artist Hub is your step-by-step guide on how to Fringe (formerly the participant packet + supportal, now combined into one comprehensive hub).
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Create a budget (you can use one of our sample budgets from past participants as a jumping off point) and make sure the festival makes financial sense to you! Don’t forget, 100% of ticket sales go back to the primary producer.
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Still stuck? You can always book a 30 minute one:one call with our team to discuss your individual goals + make sure you get some targeted advice.
Step 1: Create your project, find your venue + register for Hollywood Fringe
First thing you’ll want to do is create your project page on the Hollywood Fringe site! Your Fringe profile is a way to communicate with Fringe venues and the first step in registering. Create your project today!
Start your venue search early, many venues started taking inquiries in January. There is no one-size-fits-all for venues, and we recommend that you shop around. There is no such thing as a bad Fringe venue, so it’s important you find a venue that fits your budget, artistic vision, and energy. Start by browsing available HFF26 venues (more will add in mid-February), attending office hours to meet venue teams in a more casual setting, and watching our Meet the Venues panel recording.
Register for Hollywood Fringe! Please note: this year, registration fee is going up to $425 (the first raise in price since 2019). The earlier you register, the earlier you get our primary producer newsletters (newsletters begin the 2nd week of February) for week-by-week reminders of what you should be tracking. Know you won’t be able to register until March? Sign up for our artist newsletters now!
Step 2: Enjoy the benefits of the Fringe community while prepping your work
Being a part of the Fringe community is like theatre camp where you are all in charge of your own artistic vision: a dream, right? With weekly events starting in late March, you’ll get out of it what you put into it. Plan ahead to prioritize working with your fellow artist: it makes marketing + other producing tasks so much easier!
Some important things to do are:
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Watch or listen to our recent workshops, via the Hollywood Fringe Youtube and Podcast, especially Hollywood Fringe 101 (great for first-time fringers) + the creative series to get you inspired into creating festival-style work. You can even check out sessions from last year if you want to get a jump start.
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Attend HFF26 Office Hours, Workshops + Town Halls. We have dozens of opportunities for you to meet your community and gain every producer tool you need to put your show on stage (digitally + in-person). The full schedule (all the way through June) is available here.
Step 3: Present your show at the largest performing arts festival in Los Angeles!
Over 400 productions last year participated in Hollywood Fringe, presenting works spread across genres. You and 400+ other producers will take the creation of art into your own hands and present the best new works we see in LA each year (ya I know, we’re biased).
