About the Project
Watch our recording on YouTube!
Sunday, February 15th, from 2 pm – 4 pm
To watch digitally, visit the Hollywood Fringe YouTube channel during or after the event.
Join us with our panel of Fringe Veterans (more info below!) as we discuss budgeting and fundraising for a Hollywood Fringe production. We will cover everything from what expenses to expect, how to make the most of your money, cost necessities, costs that add benefits but aren’t necessary, and, of course, how to raise money, crowdfunding, grants, and other funding opportunities.
This workshop is followed by a Q&A.
To request live ASL interpretation, please email [email protected] at least 72 hours in advance, and we will provide one.
INTRODUCING OUR PANELISTS:
Adriana Martínez Barrón
Adriana Martínez Barrón made her Hollywood Fringe Festival debut in 2025 with “I Hope You’re Having Fun in Hell, Dad”, which she wrote, directed and produced. The play, which was awarded an Honorable Mention by the Fringe Scholarship committee, debuted to sold out performances, great reviews and a Hollywood Reporter mention. Adriana won second place Loud Karma Emerging Women and Nonbinary Playwright Award for the play.
A graduate of USC, where she was awarded the prestigious Stark Special Project producing grant, Adriana has had a long career as a TV and Film executive. She is currently Head of TV and Film for Stacey Abrams’ Sage Works Productions under a first look deal with UCP and Universal Pictures. Prior to that she worked as Vice President of Drama Series Development at CBS Entertainment, Vice President of Film at Eva Longoria’s UnbeliEVAble Entertainment, Manager, Latin American Original Series and Latin America Content Acquisitions at Netflix and Creative Executive at Mexican Superstar Eugenio Derbez’s production company 3Pas Studios.
James Ferrero
James Ferrero (he/him) is a Los Angeles-based director/writer/producer and has been producing LA theatre for the last ten years. He has also been a HFF participant since 2015. Previous HFF producing credits include The Visitor (writer/director), We Need Better Friends, Narcissus & Echo, and Shakes on the Rocks. Other theatre producing credits include Titus Kills (writer/director), Wolf, and Sand Moon. He also works as a director with Toil’n Trouble Burlesque (Hamlet, Going Dark: The Curse of the Scottish Play, Twelfth Night, Midsummer) and is an associate producer with the barroom Shakespeare show, The Riot of the Tipsy Bacchanals. Find out more about his production company, Day for Knight Productions, at dayforknightproductions.com.
Rejyna Douglass
Rejyna Douglass is an interdisciplinary artist, technologist, and arts advocate whose work transforms theatre, film, and music. She is the creator and performer of Trans Mom vs. Family Court: Justice Sees No Gender, a solo play that earned standing ovations and multiple awards at the Hollywood Fringe Festival. Blending live original music, storytelling, and multimedia, her work confronts injustice, celebrates resilience, and amplifies the voices of marginalized communities.
An internationally recognized live looping artist, Rejyna performs solo and with her band, releases music on her independent label, and serves on the board of the International Live Looping Festival nonprofit. She operates a professional music and media studio in Burbank, maintains a strong presence across social media, and leads the design and implementation of workflow automation and AI systems that streamline creative, technical, and professional industries, driving efficiency, innovation, and transformative results.
As a Restoration VFX Supervisor, she has preserved Star Wars, James Bond, and Disney animated classics. At Deluxe Entertainment, she served as a data architect and creative technologist, leading the digital restoration of the DC Comics film catalog and developing revolutionary accessibility technology that allows Deaf and hearing‑impaired audiences to experience sign language in cinemas through mobile and wearable devices.
Previously Art Director at Footlights, she designed playbills for Southern California theatre productions. Rejyna is a public speaker and webinar leader on branding, crowdfunding, marketing, multimedia, and websites, helping artists transform ideas into sustainable careers. She is also a consultant on emerging musical instrument technology, creating documentation and product demos for Looperlative and Digitech, and a skilled graphic designer, photographer, video editor, streaming specialist, and database developer.
On the Hollywood Fringe Festival Access Advisory Board, Rejyna helps shape programs, policies, and initiatives that impact every artist and audience, advancing accessibility, equity, and opportunity while making the Fringe a national model for transformative access in the arts.
