Ever thought you needed special products based on your gender, sexual orientation, or race? Think again! Four strangers meet one afternoon at a focus group tasked with marketing new writing implements to women. Each has a unique story to tell, but will they find common ground at the conference table, or allow their beliefs to divide them forever? Hilarious, moving and ultimately empowering, Know Your Product relates the story of what happens when people that have never met before decide to trump marketing.