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I run ads on different platforms but have no idea which metrics actually matter for my business success. Facebook shows me clicks and impressions while Google talks about conversions and cost per acquisition. Each platform uses different terms and I can’t tell if my campaigns are profitable or just burning money. The data is confusing and I don’t know which advertising KPIs to track to make smart budget decisions. Need to understand what numbers actually indicate whether my ads are working instead of getting lost in meaningless vanity metrics that don’t connect to real business results
