14

SEP 2008

Fringe Website 2.0

Barring some freak technological blip, you are reading this latest article on our new website, the hot bed of our future web-based adventures. Welcome!

The site is currently relatively bling-free, which is intentional. Strolling through the gamut of international Fringe websites is a fun exercise. Generally, they convey something of a chaos inherent in the perceived psyche of Fringe festivals. This is a good idea as design conveys emotion and context, and this chaos fits well within the Fringe atmosphere.

We have slightly different aims in our web-world and that is to muster and communicate with the resources to bring this festival successfully home. The Internets is central to our awareness and promotion startegeries. You may have already noticed that the “blog” element of our to-date web presence is front-and-center. Communication is king, and best served on a clear and concise dinner plate.

That said, we have plans to further develop our web presence from a design and content perspective. So, I suppose a little bling is forthcoming.

We have added some more data on the festival itself and what is vies to achieve. First on the menu of future features is a comment engine followed by a newsletter. We will also be unveiling the “alpha” version of our submissions website, which will power the great democratic initiative of the Hollywood Fringe festival.

So welcome! The old fringe site is dead, long live the new fringe site.

Ben