Out of college, Shana was tapped by the Music Video Production Association (MVPA), the premiere trade association that represents music video production in the United States. As the Executive Director from 1999-2004, she oversaw the establishment of union contracts as well as Executive Produced the annual MVPA Awards where she worked with the top creative minds in the industry including directors such as Spike Jonze, David Fincher and Michel Gondry. She not only oversaw production of the event, but also the themes, visual elements, and performance aspects in their execution. In this period, she also Executive Produced the Director’s Cuts Film Festival, the cutting edge film festival of short films by the top music video directors that soon became the poaching ground for the next big feature director. Here, she oversaw production, design elements and acted as curator of the film series. Her duties as Executive Director included creating corporate partnerships with Universal Studios, Sony Studios, Warner Bros. Studios, Eastman Kodak, Fuse, MTV, and many more.
After leaving the MVPA, Shana produced several short film projects, including “The Stranger” which won the Eastman Kodak New Filmmaker Award and honed her acting and comedic voice by performing with Tim Robbins’ world renowned ensemble, The Actors’ Gang, in Los Angeles where she toured as the only female in George Orwell’s 1984. Recently, Shana was put in charge of programming and producing the Robbins’ curated WTF?! Festival— over 40 music, literature and film events with Tenacious D, Gore Vidal, Sarah Silverman, Jackson Browne, Jenny Lewis, Paul Provenza, Ben Gibbard (Death Cab for Cutie), John Doe (X), PEN Center USA and many more.
Most recently, Shana has focused on writing and directing. She received a grant to write and direct a short film which will be included in an anthology about women, by women. Her script, “Free Ride”, based on her life story, is being produced by Susan Dynner (BRICK).