Three friends (Marquis, Jaron, and Tavior) from small-town Helena, Alabama, go viral and are hurled into the political world of social media after a white Tik Toker plagiarize their content. A rising filmmaker decides to document their underdog trials to spotlight overlooked culture curators. The trio’s unshakeable bond is soon rattled, leaving them to struggle to uncover their true adversary: social media politics or the fame monster.