What is "Grassroots Marketing"?

Written and Directed by Michael Leoni, ELEVATOR originally premiered at the First Annual Hollywood Fringe Festival. It sold out and was picked up for a full 6-week production at the Hudson Guild. Rave reviews, and sold-out performances led to the next expansion at the Hudson Mainstage Theatre where it ran for an additional 6 weeks. Audiences continued to come and caused another move to the MACHA theatre where it ran for an incredible 40 more weeks!

Elevator was nominated for 11 BroadwayWorld Awards, winning “Best New Work” and “Best Ensemble” as well as “Critic’s Choice” and “Best Bet” from the Los Angeles Times.

ELEVATOR is back in LA at The Coast Playhouse where audiences are lining up every night to experience the ride!

Join producers Michelle Kaufer and David Goldstein as they share their experiences (both good and bad) on their route to success in “How to get your Fringe show off the Ground” and most importantly how to continually get those butts in the seats in “Grass-roots Marketing for Small Theatre”.

production team

david goldstein *

* Fringe Veteran