About the Project
Joe Medina (of critically-acclaimed MERCH) tries on another hat with a monologue that weaves together a debilitating bout with meningitis, a destructive relationship, and a behind-the-scenes glimpse at his attempt to make one of the greatest break-up albums of all time (MERCH’s ‘This Betrayal Will Be Our End’).
Some kind words about MERCH’s ‘This Betrayal Will Be Our End’:
“reaches to be a time-forgotten concept album…recommended for anyone who gets off on that merciless gut knot that comes with true loss.
—I Must Find Atlantis
“Really nice psychedelic album with high quality production and orchestration. You can hear some quite unique sounds on it. So if you are for modern psychedelia, go for it!”
—Psychedelic Baby Magazine
“The army of string instrumentation which Medina uses in “This Betrayal Will Be Our End” is certainly enhanced when listening to the record on vinyl…has taken the pain and agony of a broken relationship and converted it into art.”
—Modern Vinyl
“unfurls darkly and dramatically, shifting constantly from sound to sound…minor key miserablist downer pop blurs into stripped down bluesy rock, fuzzed out indie rock blossoms into bombastic almost progginess, twang flecked drifts sprawl into propulsive hypnotic minimalism which in turn transforms into shimmery acoustic folk and back again”
—Aquarius Records
“right away, the record is off to a powerful start…rich with orchestral genius…the presentation here is unique and fresh…I like how this album is not afraid to leap from genre to genre without losing consistency…this recording is something to be heard.
—Tuning In To The Obscure: 4.7 out of 5
A-
—Vinyl Under Review
“Frenetic and furious…a triumphant orchestration tinged with punk vigor and old-school psychedelic rock n roll finesse”
—Gozamos
“plumbs the depths of personal misery and human suffering in a relationship gone bad…songs that could be Arthur Russell or Yo La Tengo outtakes. Plenty of depression, bedroom-symphonic arrangements, and brutally honest lyrics…High quality sound, good mixing and arrangements.
—The Record Geeks
Learn More at vimeo.com/82629612
Production Team
