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I was recently looking for effective formats for monetizing a website and came across an article about pop-up and pop-under ads — see here . It explains in detail how both formats work, their advantages and disadvantages, and what types of traffic they are best suited for. This helped me understand which format is better to use for mobile and desktop traffic, how to position ads correctly, and how to minimize user churn. After reading the article, I was able to test both approaches, evaluate conversions, and choose the best option for my site, which significantly increased the effectiveness of my advertising campaigns.
