22

JUN 2010

June 22 Update

I sit here amidst the random remains of flyers littered across the halls of Fringe Central as I write this. The jam has just ended with the sad but inevitable farewell performance of Mr James Sherwood on the piano who leaves us tomorrow. A fitting end to his tenure on piano, (and continuing the Queen through line), we sang Bohemian Rhapsody slightly off key….ok, very off key. Also big thanks to magician Jon Armstrong of “I Do Card Tricks And I’m Funny” for wowing the Jam crowd.

If my spies are at all accurate (for those of you who see me, you know my first questions: “How was your house today?”), houses are seeing an uptick in size. Well done, folks. Yes, promotion works…as more and more of us build a critical mass of guerrilla marketing, the sheer magnetic force of the festival overcomes the will of the unwilling.

Not too much to reports this evening as the festival starts to guide its own path, just a few tips and reminders to keep us on track….

Ben

VIZ STAGE TOMORROW: The LA Times should be there!
The LA Times (largest circulation in Los Angeles) walked into Fringe Central this morning asking for a time to take pictures of the goings on in the Festival. Here’s what we need: Everyone who can, please join us at the Egyptian Theater directly West of Las Palmas on Hollywood Blvd tomorrow at 2pm. An LA Time Staff reporter will be there between 2pm at 3:30 PM, and we need people/projects to provide pretty pictures (alliteration in the extreme, eh?). In all seriousness, a picture of your project in the LA Times is excellent marketing for now and for future projects, so please make it if you can. Preferably, come in costume or with any eye catching show paraphernalia that might help market your event.

AWARDS
As mentioned yesterday, we are making a mid-course correction on how Fringe awards are granted. As one of your put it so eloquently, these are shark infested waters. Rather than going into the details in this posting, allow me to redirect you to this fun little article on the current thinking: http://www.hollywoodfringe.org/learn/article/345

ps….the June 21 correspondence videos is slightly delayed due to technical problems entirely due to me, the sketchy upload process of YouTube, and the sometimes irregular upload speeds of Fringe Central wireless access. I think we can all agree that the crack team of Stacy/James are doing an amazing job turning these things around. :)