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We strongly suggest that all participants in the Fringe draft and submit press releases. There are many resources out there that provide details on how this is accomplished; formatting, appealing titles/language, and directness all contribute to a great press release.
While we don’t provide direct contact information on press, we suggest pursuing the following outlets:
Stage Raw, Backstage, LA Times, LA Weekly, Variety, EyeSpyLA, Stage and Cinema, ArtsBeatLA, LAist, LA Theatre Review, StageSceneLA, LA Stage Times, Madtheatrics, Musicals in LA, Working Author, Total Theater, Culture Spot LA, Culture Vulture, LASplash, LifeInLA, Park La Brea News, Tolucan Times, LA Examiner, Cinesnatch, BroadwayWorld, EdgeLosAngeles, OnStageLosAngeles, Los Feliz Ledger, Stagehappenings, Reviewplays, CurtainUp, OC Register, Frontiers, KCRW (Opening the Curtain – Anthony Byrnes), NoHoArtsDistrict, NoHo Toluca Lake Patch, Grigware Blogspot, Blog Critics, Daily Bruin, Campus Circle, Santa Monica Mirror, Huffington Post, Neon Tommy, Buzzine, Will Call, Jewish Journal, OutWestArts, Entertainment Weekly, Greater Long Beach, OC Weekly, TheaterMania, TheaterTimes, Glendale News Press, Stage Struck Review, Larchmont Buzz, Melpomene Blogs Back, Jesther Entertainment, Shakespeare in LA, Pasadena Star-News, Daily 49er, VC Star, VC Reporter, The Hollywood Reporter, LA Downtown News, Thomas Hampton Reviews, The Front Page Online, Valley Scene Magazine.
Posting Your Releases
To provide an easier outlet to press covering the Hollywood Fringe Festival, we have added a website feature to easily post your releases. Follow these simple steps:
1. Login to the website
2. Navigate to your project’s page
3. Click on the “press” tab underneath the title of your project
4. Click “Add Press Release”
5. Enter an appealing title for your release followed by the body
Make sure to include contact information for your press person.
We will direct press to www.HollywoodFringe.org/press which includes press tools, fringe releases, and all releases submitted by fringe productions.
Note that this does not preclude the need to submit your releases directly to local press.
We provide press with credentials to ensure they are indeed professionals working in the media. It is up to you to attract press to your shows. We strongly suggest comping (provide free admission to) all press and providing them with a “press kit” at the door, a collection of articles, resources, and other materials pertaining to your production.
There are many resources on the web and beyond on constructing an effective press kit.