THE HOLLYWOOD FRINGE FESTIVAL BLOG
May 27, 2010 by Ben Hill
Announcing the Fringe Fundraiser Bash
an evening full of entertainment to benefit the inaugural fringe festival
With just over three weeks before its first festival, the Hollywood Fringe Festival invites Los Angelenos to its Fundraiser Bash at 8pm on Thursday, June 3rd at The Three Clubs in Hollywood (1123 N. Vine St.). The event will serve as a kick-off party for Fringe friends and participants, featuring live performances, dancing, and opportunities for potential patrons to learn about the festival and buy tickets to over 175 Fringe shows.
Los Angeles is abuzz with talk about the inaugural Fringe Festival which kicks off on June 17th. A festival catering to the abundance of artists and venues here feels long overdue, and the event has been gaining momentum since the opening of registrations last November. Shows include dance, theatre, comedy, cabaret, music, visual art, circus, workshops, parties, award shows, and more.
Conceived three years ago, the festival has surpassed organizers’ expectations at every stage thus far. Originally hoping to partner with 15 Hollywood venues, the first year is gearing up with over 30 venues on board. The organization had hoped to register 100 projects, and ended up with almost 200 to-date, topping any North American Fringe’s first year and making it the largest unjuried arts festival in California with over 800 performances planned for the 11-day fest. Ticket prices are $12 on average in addition to a number of free shows. Many productions have opted to provide fellow participants, seniors, and students a discounted rate.
At the Fundraiser Bash, attendees will purchase tickets to any Fringe performance as well as pick up the official 2010 Festival Guide. The Guide (sponsored by Footlights LA) is 96 pages complete with listings by category as well as by day/time and features a map of all the Fringe venues. The event begins at 8pm when attendees can have their picture taken with a Fringe Freak (our mascots), bid in a silent auction, or take advantage of a mixed drink special sponsored by The Three Clubs. Live performances commence with a comedic magic show by Magic Castle honoree Jon Armstrong, music by the Poxy Boggards, with a DJ and dancing to follow. Tickets are $20 (or $10 for local artists and Fringe Participants) and will help fund this year’s Festival.
The Hollywood Fringe is 501c3 Non-profit organization and all donations are tax-deductible. Tickets are on sale now at www.HollywoodFringe.org or by calling 866-811-4111.
May 21, 2010 by Ben Hill
One of the classic artifacts of any fringe festival is its annual guide. We have invested special care in our first year’s guide, ensuring it is something participants and festival-goers can cherish in years to come.
We have printed 30,000 guides for our first year at 96 pages each. That’s about 300,000 pieces of paper totaling 5 tons.
Distribution has already begun, you can track the locations of where to find the guide here – it will expand as distribution continues (please only take one or two per person). We’ve also made the whole thing available online.
Special thanks to our art director Gavin Worth for the illustrations; make sure to check out page 69 for the story behind the cover design. Additional thanks to Christian Swinehart for help with layout and design.
And of course, we’d like to extend a warm thanks to FootLights for their sponsorship and assistance piecing it together.
Tickets are on sale right now – make sure to book your favorite shows early at www.HollywoodFringe.org or by calling 866-811-4111.
May 11, 2010 by Ben Hill
We are off and running!
It’s been three years in the coming and now it’s official: Tickets are on sale for 176 Fringe shows and over 800 performances for the weeks of June 17 through June 27.
You can purchase tickets from our website at www.hollywoodfringe.org or by calling 866-811-4111. Each fringe show has a “buy tickets” link directly from its dedicated page on the site. You can also see a list of all tickets on sale (by venue) by clicking the “buy tickets” image from the home page of the website.
Make sure to purchase or reserve yours today: The most popular shows will sell out fast. You can browse all the available shows at HollywoodFringe.org/browse to find the ones that interests you. Over 80 performances are absolutely free of charge or pay-what-you-can.
Thanks to the LA arts community, all the performers and producers of our first year, our 31 partnering venues, and the good folks at OvationTix for providing the ticketing service.
Contact us at [email protected] with your questions and concerns.
May 06, 2010 by Ben Hill
On May 11th, tickets go on sale for the first annual Hollywood Fringe Festival to coincide with the release and distribution of the 2010 Fringe Guide.
The organization far exceeded its initial goal of 100 shows for the festival’s first year (June 17-27) with 176 registered projects and over 800 performances. The Fringe hosts musicals, theater, comedy, variety, dance, music, and more in over 30 Hollywood venues including parks, salons, and full theatrical spaces.
Tickets for all Fringe events can be purchased at www.HollywoodFringe.org or by calling 866-811-4111 starting Tuesday, May 11th. During the festival, tickets will also be available at the Fringe Central Box Office (Theater of Arts Arena Stage @ 1625 N. Las Palmas) and at each of the venues before the performance begins. Prices vary between shows averaging around $12; many performances are free of charge.
Over 30,000 Hollywood Fringe Guides will be distributed throughout Los Angeles at theaters, businesses, and other venues. The Guide contains complete listings for all Fringe shows by category and day. It helps steer both the casual passerby and the most dedicated Fringe fan through Los Angeles’ newest arts event with short summaries, detailed ticket and showtime information, and a map to get you from one show to another. Find a Guide at any of the Fringe venues or at various businesses in Hollywood.
Fringe organizers will utilize its internet platform and key media partnerships to draw audience members for the festival. The website has provided a home for artists, venue owners and other arts supporters to network and develop unique creative visions since November of last year. The website will not only be the main hub for ticket purchases, it will provide festival updates and events, promotions, and show reviews.
Reserve your tickets today and support the newest, biggest arts festival in Los Angeles!
May 05, 2010 by Ben Hill
We have added 95% of your registered performances to OvationTix, the system selling tickets for your projects.
You have two actions items:
1. Check your shows at the link we provided you via email (contact us if you lost it).
Shows with multiple venues have multiple links; make sure to check each. Send any discrepancies to [email protected]. Ticketing is currently in test mode, so DO NOT publicize this link quite yet.
2. Tell us how many tickets you’d like to sell elsewhere.
By default, all your venue’s available seats are on sale through OvationTix; you can reduce this amount by 50%. If you’d like to hold some tickets for the door, include that into your calculation. Unsold tickets will be released for door sales on the day of your performance.
As we move forward, you can always email us to adjust the number of tickets on sale through the Fringe. We can not lower the number below 50% of your venue’s seat count.
In the coming days, we will grant you access to your ticketing control panel. This empowers you to add discount codes, fiddle with holds and comps, and run reports on how your shows are selling.
Ticketing will go live in the coming days, so please take action on these two items by end-of-day Thursday. Once ticketing is live, patrons can buy tickets directly from your page on the Fringe website or by calling 866-811-4111.
Still have questions about how ticketing works? Check out this article
…or email us.
ps. The printed guide goes to the presses this week and we hope to start distributing next week. We cannot accept any more changes.
pps. More ways to promote your shows coming soon.
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