Who said creating logos was easy?
I am very pleased to announce the introduction of the Hollywood Fringe logo. This is going to be gracing all our promotional materials, and I expect we will all become quite familiar with it in the coming months and years. Note that this looks a lot better on a white background.
Thanks to our resident designer Gavin Worth and the entire team for devoting so much time and energy into this.
Curious about the company behind Hollywood Fringe? Here’s a little history for all you buffs out there…
Hatchery Arts was founded by Ben Hill and Dave McKeever in January 2005 and later joined by a growing team of driven and like-minded artists and producers. They have a singular mission: Produce new and provocative works by undiscovered artists for benefit of the community.
Our inaugural production was The Hatchery Festival (www.HatcheryFestival.org) in Washington DC. The 2005 Festival featured Playing House, a new play by playwright Sarah Sander. This festival was well-attended by the theatre-community. Its mission to introduce new works was widely received as a critical injection of vigor into the community’s literary culture.
Building upon the success of its first year, Hatchery expanded its scope to a three week event. The new format included three new plays never before produced. The playwrights underwent an extensive dramaturgical workshop process to improve their works, and prepare them for production. Each playwright benefited from the process. The response was overwhelming and universally positive.
One of its productions, The Woodpecker by Samuel Brett Williams, is about to be produced at “The Cherry Lane Theatre” in New York City. Snow Falling Fast by Sarah Sander and The Disappearance of Janey Jones by Jennifer Fawcett were participating productions in the University of Iowa New Play Festival.
Also included in 2006 was a new program entitled PopTart, which provided selected playwrights the opportunity to collaborate on a sustained storyline over several installments spoofing American pop culture. Over ten emerging playwrights collaborated nightly to produce the following day’s installment. Actors from the workshop plays joined together to perform installments each evening to the festival crowd. This project provided its audience with a rare glimpse into the inner workings of the playwright’s creative process.
Hatchery worked intensively with the city of Washington DC, presenting works which benefited the cultural welfare of the community. In recognition of our efforts towards community betterment, we were awarded a grant from the DC Commission for the Arts and Humanities.
In 2006, the founders of the Hatchery Festival moved to Iowa City, IA to produce the “The Iowa City Commedia Project”; it’s mission to spread the theatrical tradition of Commedia Dell’Arte to a contemporary audience.
In a project spreading across two months, Hatchery partnered with the Iowa City Jazz Festival and the Iowa City Arts Festival, as well as several local businesses. Utilizing classical methods of bringing theatre to the uninitiated, they sought out non-traditional performance spaces in local neighborhoods. Community icons were used as inspiration for performance material. The improvisational nature of the performances encouraged the audience to join the actors on-stage to share their own experiences and individual points of view.
Seeking new and more expansive outlets of creativity, the producers moved to Hollywood, CA in order to continue their mission of producing innovative and experimental works for the public. Recognizing the obvious void in the local arts scene, efforts are now underway to produce the first annual Hollywood Fringe Festival.
This will be an expansive event uniting local and international artists in a celebration of theatrical works. ItÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s mission is to:
- Host an environment for bold and experimental theatre
- Vitalize the theatre industry in Los Angeles
- Promote and enrich the Hollywood neighborhood
- Champion underground art and artists
The Festival will open in the Summer of 2010.
In a recent conversation with Matt Wells of Need Theater, the topic of the uniting power of theatre emerged.
This has been a passion of mine since I began theatre decades ago. My love and respect for the art form grew from the diversity of talent required to launch a successful piece of theatre. Directors, Producers, Designers, Actors, Technicians, Stage Managers, etc, etc. Each job requiring an undeniably unique talent, each person required to work (sometimes painfully) close together.
It’s really a beautiful thing and a constant mystery how it works out. Those outside the theatre community have no idea what a miracle a single theatre production can be.
It drives me crazy, then, when I hear people get worked up about competition in theatre, as if we are playing a zero-sum game. It’s bewildering how short sighted this mindset is.
For my first professional theatre job (in an unnamed large theatre in the Mid-Atlantic region), I was constructing their first website. In a moment of inspiration, I suggested creating a page on the site dedicated to the theatre community in the city – sort of a “if you liked our show, then you will love these theatres, too”. My idealism was quickly squashed by the management – “Why on earth would we want to help other theatres?!?!” they quipped.
Here’s the reality of the situation: Theatre in the United States is in crisis. People have long since given up their local theatre trips for a jaunt to the Multiplex (digitally distributed media is cutting into that market, as well). The picture gets even bleaker when you focus on the younger generation, most of whom have never stepped foot in a playhouse.
It is in times of crisis that all theatre artists must band together, cast aside ego and ambition, and work as a community. Eternal optimist that I am, I believe that American Theatre has its greatest days on the horizon. We need to find that “key” that will unlock theatre in today’s generational imaginations.
Of course, I believe that Fringe is part of the answer. The Fringe we are planning here in Hollywood seeks to confront this problem directly. Using various ideas in our collective arsenal, we seek to band together disparate artists and artistic ideas in a grand celebration.
We will involve the community in the artistic process to provide an essence of ownership in the festival here. Our belief is that theatre is a communion between the artists and the community. Unlike previous theatre experiences, the audience/community will be intimately involved in the process. Perhaps they could even grow to appreciate the fascinating elements at work in a theatrical creation.
Building social and professional settings for artists to convene, discuss, and create is another goal. Speaking with travelers of past Fringe festivals, this element is sorely needed in the Fringe process. Our hope is that relationships sparked in the build-up and execution of the 2010 festival will lead to magical creations for festivals and playhouses down the road. I will be posting about some of our specific ideas in the near future.
As we are calling ourselves the most democratic arts festival on the planet, the concept of “The People” is very dear to our most cherished organizational values. Much of our effort will be devoted to inviting that sacred entity into the theatrical process.
What’s good for the people and the community is good for theatre itself.
All theatre benefits from an energized, educated, and involved audience.
You hear about Hollywood the concept constantly in the main stream media. Not so often do you hear about Hollywood the neighborhood. The New York Times published this article today doing just that.
They cover a couple of my favorite spots – Runyon Canyon, the ArcLight, Roscoe’s Chicken, Amoeba Records.
No doubt written by an entertainment journalist with nothing to do around Golden Globes times.
As mentioned previously, we have decided on a “democratic solution” to select included projects for Fringe 2010.
In true 21st century style, we will launch a website whereby theatre producers and artists post information about their project. This may include words, pictures, videos, and more, whatever it takes to best represent their group or idea. Members of the community will vote on which projects they would like to see in the festival. The projects with the most votes are accepted into the Fringe.
This begs a very serious question: How does voting work?
Quick answer is that we haven’t decided yet. There are actually many different methods we could employ to decide the winners. Thus we in the Fringe production team have begun a study of the riveting world of voting theory. It’s actually quite apropos to discuss voting methods now as American democracy is once again front-and-center in the news. I recently ran across a very intriguing article on some of the major contemporary thinking in this discipline.
Most common and familiar to Americans is Plurality Voting. Using this system, voters cast their ballot for a single candidate; one person, one vote. The winner is simply the candidate with the most votes. Sound simple? It is, and according to many perhaps the most unfair voting system available. For the fringe festival, this is almost certainly a bad idea for pretty obvious reasons. You may like many acts applying for the Fringe, and indeed all those acts may end up being included. You should be able to vote for more than just one.
A second method, perhaps more appropriate for our purpose, is Range Voting. In this system voters rank each project on a scale of (for example) 1 to 5 stars. The votes are tallied up by simply adding all the points together. A project with 150 “one star” votes would tie one with 30 “5 star” votes. Winning the vote becomes a function of both popularity (number of ratings) and quality (number of stars). This method would be more appropriate for our purposes at Fringe.
A final method under consideration is known as Approval Voting. Using this method, voters simply vote for as many projects/candidates as they wish. Those with the most votes “win”. In Fringe terms, you either support a given project or just don’t. You can support as many projects as you like. This, too, may be a very effective method for our needs.
This is a lot to work with as we decide on the “most perfect” voting system for Fringe. The first option (plurality) is almost certainly a bad fit. At the very least, we’d like to give community members the ability to spread their votes across multiple projects. The question is whether voters can “rate” the projects as well.
One wonders if the founding fathers grappled with these issues. Especially in this primary season, I for one would like something more than a one person, one vote system.
Advertising with the Hollywood Fringe Festival is an excellent way to promote your project, organization, brand, or cause. Buy an advertisement now on our website or printed guide.Advertising with the Hollywood Fringe Festival is an excellent way to promote your project, organization, brand, or cause. Buy an advertisement now on our website or printed guide.