The HFF17 Sponsored Drink Program


Sponsoring a drink at Bryan's Bar is a fun and effective way to promote your show or business! // Photo: FringeTV

The sponsored drinks program is back for its seventh year, allowing you to feature a drink crafted especially for you at the infamous Bryan’s Bar at Fringe Central. For $100, you provide the name, your base alcohol choice and other information about your show, business, etc and our bartenders will create a hand-crafted beverage to promote you, your business, and/or production! You will also receive an official #hff17 social media mention, a newsletter shout-out, and printed signage at the bar. All proceeds from sponsored drink sales go to the Fringe.

The deadline for sponsored drink submissions is May 20th. If interested, please complete this form.

HFF17 Fringe Central Announcement


We are returning to the same space that hosted Fringe Central during HFF15 & HFF16, but the space is under new management. // Photo: Matt Kamimura

The 2017 Fringe Central social space will be hosted at a new club located in what was formerly known as The Dragonfly, on Theatre Row at 6510 Santa Monica Blvd. The venue is set to open in June, with Hollywood Fringe being one of the first guests of the new club. We are happy to return to this space and excited to see what the new management will develop! 
Fringe Central is the community center of the festival, featuring major Fringe events, concierge staff, and the festival box office, as well as free programming, food trucks, and Fringe merchandise. The space serves not only as a place for Fringe-goers to unwind but also as a gathering place for those wishing to network, distribute flyers or hold meetings.
This is also the location of Bryan’s Bar, the infamous Fringe watering hole, designed as a place for artists, audiences, producers and local community members to mix and mingle. Anyone with a Fringe Button will receive discounts on Fringe bar items as well as deals at local Hot Spots. 
Fringe Central will officially open to the public on June 7th for the Opening Night Party. There will also be a Fringe Runway event, a Fringe Prom, and regular installments of Fringe Cabaret (the sampler platter of the Hollywood Fringe buffet). 
The venue is 18+ only.  

HFF17 Participant Packet


Learn to stand out from the crowd with our annual Participant Packet! // Photo: Matt Kamimura

If you have completed the registration of your show for this year’s festival, you are now an official participant of The 2017 Hollywood Fringe. Congratulations! As you begin the journey of marketing your production, we have a resource to help you on your path.
We’ve put together a packet of information, reminders, marketing tips & tricks, promotional opportunities, and other goodies. We strongly suggest that you read the entire packet— it could contain the keys to your festival success! Check out your participant packet at

HFF17 T-Shirt Design Contest


FringeTV Director Nathaniel Beaver (L) wearing the HFF15 Festival tee. // Photo: Matt Kamimura

The Hollywood Fringe Festival tee that is produced every year is a collector’s item; iconic for that year’s fringe.

We are once again reaching out to our Fringe community to design the 2017 festival tee. Join the design contest and you could win $499 (minus the commission taken by 99Designs). The qualifying round of the contest is officially open as of the sending of this newsletter and will close on Sunday, May 1st.

Please see this link for all the guidelines and spread the word to any of your design friends! To enter, set up a (free) profile on

HFF17 Office Hours


HFF16 Participants hang out at Office Hours // Photo: Matt Kamimura

Join Hollywood Fringe staff and participants every Wednesday for the return of Office Hours! Office Hours are casual meet-ups at different bars around Hollywood that offer you a weekly chance to network and drink with other Fringers.

Make sure to use #drinkingaboutfringe on Twitter or Instagram (as well as #hff17, the official festival hashtag) for updates on locations, specials and more. We’ll also be updating this blog post.

Office hours are always Wednesdays from 7pm-9pm beginning March 30th, at the following bars:

  • March 29th - Three Clubs (1123 Vine St.) - $5 Happy Hour drink specials until 10pm
  • April 5th - BLACK (6202 Santa Monica Blvd.) – $1 off drinks until 10pm
  • April 12th – Lost Property (1704 Vine St.) – Extended happy hour w/ $8 cocktails
  • April 19th – Pig N’ Whistle (6714 Hollywood Blvd.) – Special TBD
  • April 26th – Melrose Umbrella Co. (7465 Melrose Ave.) – Specialty Fringe-themed cocktail
  • May 3rd – St. Felix (1602 N. Cahuenga Blvd.) – Extended happy hour specials 
  • May 10th – The Well (6255 Sunset Blvd.) – Extended happy hour specials
  • May 17th – BLACK (6202 Santa Monica Blvd.) – $1 off drinks until 10pm
  • May 24th – Cellar 43 (1643 N Cahuenga Blvd) – Cocktail & food specials
  • May 31st – Three Clubs (1123 Vine St.) - $5 Happy Hour drink specials until 10pm

 Networking is an essential ingredient to your success at Fringe and we’re giving you a ton of opportunities to mix and mingle! Hope to see you #drinkingaboutfringe soon.

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Advertising with the Hollywood Fringe Festival is an excellent way to promote your project, organization, brand, or cause. Buy an advertisement now on our website or printed guide.Advertising with the Hollywood Fringe Festival is an excellent way to promote your project, organization, brand, or cause. Buy an advertisement now on our website or printed guide.