DCA & Fringe to Present L.A. Theatre Panel on June 24


Our long-time partner, the City of Los Angeles Department of Cultural Affairs (DCA), is partnering with us to bring a special panel to Fringe. The panel will feature some of Los Angeles' leading theatre presenters.

The City of Los Angeles Department of Cultural Affairs (DCA) and the Hollywood Fringe Festival will present “LA Theater Scene and Paths Towards Success”, a panel about theater presenting in Los Angeles on Saturday, June 24, at 3:00 p.m. at Sacred Fools Theater – Main Stage, located at 1076 Lillian Way, Los Angeles, CA 90038.

This special event is free and open to the public and features some of Los Angeles’ leading theater presenters as they discuss how theater presenting works in the city and how they choose theater projects. The panel will also identify the trends in national and international theater, and provide ideas on how to amplify the local theater community.

“The Department of Cultural Affairs is excited to be co-presenting this panel exploring how LA’s theater and presenting communities can work together to provide support to our home-grown artists,” said DCA General Manager Danielle Brazell. “LA has a world-class, entrepreneurial creative community, and this forum will help guide and shape our collective success at presenting quality work to as many residents and visitors to LA as possible.”

“LA Theater Scene and Paths Towards Success” was created to welcome Los Angeles presenters into the Fringe community, showcase local theater, and explore the Fringe theater community’s place on the global stage. The goal of the panel discussion is not only to educate and inform, but also to foster fruitful relationships that will enable small and independent productions to confidently grow and take projects into the future.

“We are very enthusiastic to partner with DCA in this manner because we believe in the power of the theater community in Los Angeles,” said Hollywood Fringe Festival Director Ben Hill. “This panel will certainly help to foster relations between Fringe producers and high-profile theater presenters, and it will also set the stage for further discussion about collaboration, growth, and viability of Los Angeles theater on a global scale.”

The panel, moderated by Ben Johnson, DCA’s Performing Arts Division Director, includes:

  • Paul Crewes, Artistic Director, The Wallis Annenberg Center for the Performing Arts

  • Carolyn Elliot, Director of Programming, The Broad Stage

  • Ben Hill, Festival Director, Hollywood Fringe

  • Andy Horwitz, Director of Program, Skirball Cultural Center

  • Allen Moon, Director of Touring & Artist Management at David Lieberman Artist’s Representatives and Artistic Director of Santa Ana Sites

  • Selene Santiago, Programming Director, Encuentro de las Americas Festival, Latino Theater Company

Tickets for this event are free and open to the public. Ticket reservations will open on May 1.

To reserve your space, please visit http://hff17.com/4688.

Meet the New Fringe Bar Manager, Bradley Pierce!


HFF17 Bar Manager (and pirate) Bradley Pierce // Photo: Adam Emperor Southard

Q: How did you get involved with the Hollywood Fringe Festival and what made you want to stick around?

A: I first experienced the awesomeness of Fringe during the Opening Night Party of 2016. I was attending as a guest of the incompararable Bella Luna (Fringe’s Cabaret Director). We had arrived early and through some sort of cosmic alignment I was able to get behind the bar and help out. I found a groove quickly and really enjoyed my time there that night. It turned out to be the first night of several that I was lucky enough to spend at Fringe Central. The people and energy of Fringe are amazing and almost as intoxicating as the drinks. There are no friendships quite like Fringeships and I can’t wait for this year.


Q: Tell us about your experience behind bars.

A: I started bartending shortly after I turned 21. I was looking for a job that allowed me flexibility to continue pursuing acting, so I went through a bartending training course and then got a job at a restaurant. During the few years I worked there, I found I really enjoyed the fast paced, friendly, and dynamic work that is bartending. It was the perfect fit for me. I started working at other types of bars ranging from nightclubs to hotels. I’ve held several positions including bartender, manager, loss prevention, auditing, and menu consulting. I am currently working full time at the Hollywood Pantages theatre, a bar that has been my on again off again home for 11 years.


Q: What are you most excited about your new positiion with the festival?

A: This year as Bar Manager I am excited to be more involved with the sponsored drink program, helping Fringers spread their name throughout the crowd by creating memorable libations that are branded for their shows. I also can’t wait to be a part of the experiences and the parties that bring the incredible people of Fringe back again and again.


Q: If you were a liquor, what would you be and why?

A: That’s a tough question, but I’d like to think I’d be an aged rum: flavorful, fun, and mixes well with a variety of things. Plus I’m part pirate, and more often than not, I am why the rum is gone.


I look forward to seeing last year’s Fringers and meeting all the new ones, so come on down to Fringe Central and grab a drink!

tagged under bartender · rum · cocktails · Drinks · sponsored drinks · liquor · new · hff17 · staff · manager · fringe central · bar

Premium Guide Ad Auction


Premium placement for your full-page ad can make a huge impact on Fringe audiences // Photo: Matt Kamimura

If you’d like some great publicity for your show or business, we invite you to take part in the auction for the most coveted Guide spots: the centerfolds, inner front cover, and back cover. The auction opens Thursday, April 20th at Noon PDT and ends Monday, April 24th at 6pm PDT. You can participate whether or not you have already purchased an ad in the Guide (if you did, your original purchase will be deducted from your bid). If you purchased an ad smaller than the full-page size, you will need to upgrade if you win. The opening bid for the centerfolds is $750, and both the inner front cover and back cover opening bids are $1,000. We have also set “Buy Now” prices for each option. Go here to participate in the auction. 

tagged under centerfold · marketing · ads · guide · premium · auction

The HFF17 Sponsored Drink Program


Sponsoring a drink at Bryan's Bar is a fun and effective way to promote your show or business! // Photo: FringeTV

The sponsored drinks program is back for its seventh year, allowing you to feature a drink crafted especially for you at the infamous Bryan’s Bar at Fringe Central. For $100, you provide the name, your base alcohol choice and other information about your show, business, etc and our bartenders will create a hand-crafted beverage to promote you, your business, and/or production! You will also receive an official #hff17 social media mention, a newsletter shout-out, and printed signage at the bar. All proceeds from sponsored drink sales go to the Fringe.

The deadline for sponsored drink submissions is May 20th. If interested, please complete this form.

HFF17 Fringe Central Announcement


We are returning to the same space that hosted Fringe Central during HFF15 & HFF16, but the space is under new management. // Photo: Matt Kamimura

The 2017 Fringe Central social space will be hosted at a new club located in what was formerly known as The Dragonfly, on Theatre Row at 6510 Santa Monica Blvd. The venue is set to open in June, with Hollywood Fringe being one of the first guests of the new club. We are happy to return to this space and excited to see what the new management will develop! 
Fringe Central is the community center of the festival, featuring major Fringe events, concierge staff, and the festival box office, as well as free programming, food trucks, and Fringe merchandise. The space serves not only as a place for Fringe-goers to unwind but also as a gathering place for those wishing to network, distribute flyers or hold meetings.
This is also the location of Bryan’s Bar, the infamous Fringe watering hole, designed as a place for artists, audiences, producers and local community members to mix and mingle. Anyone with a Fringe Button will receive discounts on Fringe bar items as well as deals at local Hot Spots. 
Fringe Central will officially open to the public on June 7th for the Opening Night Party. There will also be a Fringe Runway event, a Fringe Prom, and regular installments of Fringe Cabaret (the sampler platter of the Hollywood Fringe buffet). 
The venue is 18+ only.  

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Advertising with the Hollywood Fringe Festival is an excellent way to promote your project, organization, brand, or cause. Buy an advertisement now on our website or printed guide.Advertising with the Hollywood Fringe Festival is an excellent way to promote your project, organization, brand, or cause. Buy an advertisement now on our website or printed guide.